Kerry Foods is expanding its Cheestrings range with a new Mini variant to help drive growth in the £190m kids’ cheese snacking category.
The range will be available in two variants, Original, and a new flavour to the brand’s portfolio, Emmental cheese.
Tom Willcock, kids’ dairy marketing manager at Kerry Foods explained the minis are aimed at 3-5 year olds, and are the perfect bitesize solution for smaller mouths that struggle to consume the larger snacks on offer.
He said: “The current range of cheese snacks can sometimes be too big for smaller mouths and appetites. Bringing a welcome solution to this problem, Cheestrings Minis will offer retailers an opportunity to fill a gap in the market.”
“As the nation’s favourite kids’ cheese snacking brand, we are continuing to drive engagement and unlock new opportunities within the category. We are confident that Cheestrings Minis will have real traction with parents who buy Cheestrings frequently, as well as attracting new, little fans.”
Cheestrings Minis are available from 13th June with an RRP of £1.35.
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