Kerry Foods is launching a £3m integrated ‘Sausages & Chip’ campaign that will give families the chance to win one of 200,000 toy tracking chips with every pack of Richmond.

Running across the entire Richmond sausages range – including a new limited edition Christmas trio of Pork, Leek & Bacon, Pork & Stuffing, and Pork & Cranberry (RRP: £2, 454g) – the on-pack promotion will be supported by a multi-media campaign and will run until the end of January.

“Christmas accounts for a significant percentage of our retailers to grow sales of Richmond during this key period,” explains Sarah Davies, senior brand manager for Richmond.

Supporting the fact that parents will go to extreme lengths to protect their children’s most treasured items, Sausages & Chip will help families to avoid the common scenario of lost toys, by offering the chance to win a special tracking chip, which can be attached to a child’s favourite toy.

“Sausages & Chip will be our biggest campaign of the year, and comes at a key sales period when sausages are a meal-time favourite for families, and an essential Christmas dinner ingredient,” adds Davies. “We would encourage retailers to get behind this push in order to maximise the seasonal sausage opportunity.

“We are also adding excitement to the category this Christmas with our new limited edition range, offering retailers another great opportunity to drive sales. Seasonal flavour extensions are a great way to add further excitement to the popular sausage fixture at Christmas, and we are sure these succulent editions to our festive line-up will go down a treat with families.”

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