Kerry Foods is continuing to support retailers following the launch of its Building a Nation of Chilled Experts programme, with a range of price-marked-packs (PMPs) across many of its best-selling chilled lines to cater for the key consumer missions in convenience: food to go, top-up and meal for tonight.
Available now across all impulse and wholesale channels, the offerings are aimed at unlocking sales growth for retailers in chilled.
Packs with the price flashes include snacking lines, such as Cheestrings singles and the newly re-branded LowLow Snack Packs Caramelised Onion and Red Pepper variants.
Retailers can also offer two PMP options on the Richmond sausage brand, either at £2.29 or £1.49, while the Mattessons range of Fridge Raiders and Sliced Cooked Meats both carry value for money on-pack flashes.
“Price-marked packs will be a key element in our Building a Nation of Chilled Experts programme to help retailers optimise their chilled offering,” comments Clare Bocking, sales director for convenience at Kerry Foods. “We truly believe in the future of chilled in the convenience channel and continue to share practical advice and solutions across our brands to maximise sales of chilled products.
“PMPs give consumers the feeling that they are getting good value for money and therefore can drive incremental sales, while building loyalty and also helping retailers to develop their chilled offering.”
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