Kerry Foods is aiming to help retailers grow snacking sales this summer with a new competition, giving retailers 15 chances to win £150 worth of experience vouchers.
With snacking currently worth £31bn, and with the increased shopper footfall to convenience stores in the summer, the competition aims to draw retailers’ attention to their in-store snacks offering.
This is Kerry Foods’ biggest trade competition, running through the entirety of the summer, with a winner a week for 15 weeks. To enter the competition, retailers should follow three steps:
• visit the Kerry Foods trade website www.chilledexperts.com/about-us/competitions/;
• submit their details on the competition page to download the snacking category tips; and
• retailers can double their chances of winning by tweeting about their entry, thereby gaining an extra chance to win with a second entry.
A weekly winner will be selected for the next 15 weeks until the last winner is announced on September 1, when the competition closes.
Ian Garrett, sales director for convenience at Kerry Foods, commented: “Summer is an exciting time for convenience stores, however retailers need to ensure they are prepared and plan ahead to maximise the sales potential. Our internal data suggests that with the right range, promotion and merchandising, retailers could see an uplift of 8% or more in their chilled snacking sales during this key season.”
“We know during the holidays as the weather improves, shopper footfall and spend in convenience stores increases. With 30% of shoppers saying that they are likely to spend more on this channel during the summer period on BBQ, snacks, soft drinks and picnic items. Our chilled snacking range has something for everyone, from Yollies yogurt sticks and Cheestrings for kids, Mattessons Fridge Raiders for teens and the new GoGos cheese snacks aimed at adults. Our range makes Kerry Foods the perfect partner for retailers looking to maximise snacking sales this summer.”