Kettle Chips is running an ‘Upgrade your lunch’ on-pack promotion on its full single serve and multi-pack ranges.

It offers consumers the chance to win the lunch upgrade of a lifetime and every purchaser can also enjoy an HD digital film from the online video store Chili Cinema ( for £1.

Consumers simply go online and enter the promotional code printed on each pack to receive their Chili film code and enter the Hollywood Trip prize draw.

The prize will enable one winner and their guest to have a poolside lunch at a top Beverley Hill’s hotel, a behind the scenes VIP tour at Universal Studios and a helicopter ride.

The promotion is designed to reflect Kettle Chips’ singles brand postioning as a lunch upgrade and encourage consumers to trade up when snacking on the go.

It will run on a total of 17 million bags across the entire Kettle Chips 40g range, including price-marked packs, and the four Kettle Chips multi-packs. The holiday prize draw is open until the end of July and the film offer runs until the end of the year.

Kettle Foods commercial director Nicky Robinson commented: “We’re confident that this will be a very popular promotion and therefore this is a fantastic opportunity for retailers to drive up their sales of single serve crisps. The on-pack offer and competition will appeal to a broad range of consumers so we’d encourage retailers to build up their Kettle Chips promotional stocks so their consumers can join in the chance to win the luxury holiday and to watch a movie or TV series of their choice.”

The promotion will be supported by trade advertising and a full range of POS from dump bins and shelf edge strips for retailers, to bus stops and pallet wraps for cash and carry depots. To amplify the promotion a programme of consumer-facing activity is planned for the spring, including social media and PR.