Ferrero’s Kinder brand is introducing the ‘Happy Tums or it’s free’ campaign, which will run until December 2015 across its Kinder Chocolate and Kinder Chocolate with Cereals ranges.
The activity, which aims to drive trial by reinforcing the products’ taste credentials, will see the brand offering consumers the opportunity to be entered into a prize draw for a Kinder Chocolate hamper, or if not satisfied with the taste, they will be issued a refund.
The campaign will be activated through in-store media and a TV tag throughout October and November, as well as being communicated across packs to drive maximum awareness at every touch point.
In addition, the brand will be rewarding feedback from consumers on a website with a prize draw competition where they can win one of five family entertainment hampers.
Levi Boorer, customer development director, Ferrero, commented: “The Kinder brand has seen phenomenal success this year, growing 23 times faster than the Kids Confectionery category. We invest three times the share of our market, which is unprecedented in the category and we are committed to maintaining this level. This year, we will spend £10m across our Kinder Chocolate and Kinder Surprise brands and our reengagement with the ‘Happy Tums or it’s free’ campaign is an important part of this.”
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