Kinder is aiming to drive confectionery sales for retailers with the launch of an on-pack promotion.

Shoppers will be in with a chance to ‘Win a Bit of Different’ with every pack of Kinder Bueno, with prizes including a Virgin Experience Days gift voucher worth £100.

Kinder Bueno is encouraging consumers to try something different by using the £100 Virgin Experience Days gift voucher to take part in activities such as spa days, hot air balloon rides and driving experiences. With every purchase of Kinder Bueno, shoppers will be able to register and enter their promotional code online, to find out if they have won.

Levi Boorer, customer development director, Ferrero, commented: “We know that Kinder Bueno shoppers are always looking to try something different and aim to be more adventurous in life, and the Kinder Bueno promotion aims to give shoppers exactly that. By offering shoppers the chance to win and enjoy a Virgin Experience Day of their choice, we aim to appeal to new and existing brand fans, whilst also increasing the brand’s visibility on-shelf and encouraging trial of this great tasting product.”

The promotion is available on Kinder Bueno Classic (single and multipack) and Kinder Bueno White (single). To support the launch a catalogue of tailored POS will be available for retailers to create theatre in-store and maximise sales as well as support via consumer activity, digital and sampling.

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