KP Nuts is launching KP Sweet Chilli Cashews and KP Sharing Nuts Mixes.

Aiming to tap into the better for you trend and the growth of cashews, KP Snacks has added to its cashews range with KP Sweet Chilli Cashews.

KP has also relaunched its cashew range in stand-up packs to support visibility on shelf and provide differentiation from its range of peanut products.

Andy Riddle, sales director at KP Snacks, said: “While demand for healthier snacks continues to grow, we know that consumers weigh up the balance between health, taste and enjoyment. Our new KP Sweet Chilli Cashews are a perfect solution for this, providing a healthy snack which does not compromise on great flavour and taste.

“As the leading manufacturer of peanuts within the tasty nuts category, KP Nuts are perfectly positioned to raise the profile of cashews and drive growth in the category. Our KP Cashews range are the perfect solution for shoppers looking for a healthier snack option, and their new stand-up packs will help the product stand out on shelf and drive sales”.

KP Nuts is also launching new KP Sharing Nut Mixes to add to its on-the-go range. The new 120g sharing formats of their KP Fruit & Nut Protein Mix and KP Orange Nut Fudge Energy Mix (RRP £2.69), will bring scale to the growing segment of nut mixes.

The new KP Sweet Chilli Cashews, KP Cashews stand up packs and KP Sharing Nuts Mixes will be available from 15 July.

The launch of these new KP Nuts will be supported with a £2m summer campaign, which will include TV, out of home and social and digital advertising.