KP Snacks is reintroducing festive editions of its popular brands – KP Nuts, Hula Hoops and Pom-Bear – in the run-up to Christmas.
Festive tubs of Jumbo Salted Peanuts, Dry Roasted Peanuts and Honey Roast Peanuts will be available from 28th September, as well as re-sealable sharing packs of KP Original Salted Peanuts, Dry Roasted Peanuts, Spicy Chilli Peanuts, Frosted Maple Syrup and Frosted Honey Roast Nuts.
As well as the nuts range, further KP Snacks that will be back this year include Pom-Bear Snowmen, Hula Hoops Stars, KP Cheese Footballs and Chio Maxi Mix
Matt Collins, trading director, KP Snacks, commented: “Christmas is a key opportunity for retailers to maximise sales within the category as shoppers are less likely to compromise on either quality or flavour during this time. An increase in social engagements with friends and family drives a rise in snacking occasions and we want to ensure our core range delivers the quality products shoppers already know and love, in festive formats appropriate for the season.
“We will also be supporting retailers by providing convenient formats that don’t take up too much shelf space, plus branded POS materials such as festive shippers, to generate excitement and boost impulse sales. Caddies, for example, are a great addition to any retailers’ Christmas range as they tempt shoppers to pay a premi-um for a quality snacking product. They come in a stackable format that ensures they are convenient for every shelf.”