Little Trees air fresheners has launched the “Keeping your car fresh since 1952” campaign focusing on the various designs of Little Trees, which can be seen in many nationwide retail outlets, while also recognising the heritage of the brand since its establishment in that year.
The initial nationwide campaign will be visible in the busiest service stations focusing on creating brand awareness among a motoring audience with a motoring mind-set while they are driving their cars.
The consumer will initially see the brand through 6-sheet panels strategically placed at entry and exit points of the chosen service stations. This will be then reinforced through A3 washroom advertising in both male and female facilities and also with fuel cap brand awareness.
Neil Haines, CEO of Saxon Brands, commented: “This is an exciting campaign which will raise the profile and awareness of the Little Trees brand, targeting one of our key demographic audiences. This is a truly recognisable brand and the campaign will focus on the variety and fun that the iconic Tree now represents.”