Lucozade is launching Lucozade Zero, a new low calorie drink intended to offer consumers a healthier choice without compromising on taste.

The new drink will be available across all channels in Orange and Pink Lemonade – two of Lucozade’s most popular flavours – from 2 May.

The launch will be backed by a £5m media campaign to support what is set to be its biggest product launch this year. In addition to the consumer media campaign designed to build awareness and drive footfall in store, there will be retail support across independents and grocery including point of sale material and display units.

Lucozade Energy senior brand manager, Charlotte Flook, said: “We are really excited to be launching this innovative new drink. Lucozade Zero offers people the chance to enjoy two of their favourite flavours with lower calories. This new launch is another way that Lucozade Ribena Suntory is delivering on its ambition to reduce calories across its portfolio by 20%.”

Lucozade Zero will be available in 380ml price-marked and non price-marked bottles across wholesale and independents, and 500ml bottles within grocery and convenience, in addition to a 380ml multipack and 1 litre format.

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