Maoam has launched Maoam Zone – a pop-up party that delivers a festival feel for consumers as part of a nationwide sampling campaign.

The Maoam Zone will call at 10 locations delivering 22 activation days and will be popping up at staged shows, shopping centres, town squares and leading visitor attractions.

Celebrating the brand’s spontaneity and lust for life, the Maoam Zone will feature live music from DJ Maoam and entertainment by the Maoam squad.

Showing off their hula hooping, juggling and jumping shoes skills, the squad will be joined by flashing lights and air dancers who will all help bring the experience to life.

Sampling more than 1.5m Maoam Stripes, the tour kick started at the Bournemouth Air show. The Maoam Zone will now visit Gateshead, Manchester, Leeds, Dartford, Norwich, Liverpool, Cardiff, and Birmingham before its final stop at London’s Excel for Comicon on Friday October 27.

Maoam brand manager Vicky Forshaw commented: “Maoam is a bright, larger than life brand that’s full on in everything that it does. This is captured perfectly through the Maoam Zone. We’re really excited to be back on the road touring the UK and are looking forward to meeting our fans and to delivering a ‘full-on’ Maoam experience in some unlikely places.”