The first TV advert for goodnessKnows, Mars Chocolate UK’s newest brand, aired for the first time on Sunday November 5 as part of the brand’s Done some bad? Done some good campaign.

GoodnessKnows has four snackable squares that can be eaten all at once, or broken up through the day, and was created to fit in with people’s busy lifestyles.

The new creative highlights that every goodnessKnows bar bought donates 10% of all sales profits to the goodnessKnows Fund, which will support community projects and local initiatives around the country.

As well as TV, the campaign will run across online channels and is part of a £4.6m campaign to support the brand in its first year of launch.

Lauren George, brand and trade PR manager for Mars Chocolate UK and Wrigley UK, said: “Retailers should be sure to stock up on goodnessKnows to maximise sales immediately after the launch of the TV advert when it will be front of mind for consumers.”

GoodnessKnows is available in three varieties: Cranberry & Almond, Blueberry & Almond and Apple, Peanut & Almond and has less than 160 calories.