Maynards is offering consumers the chance to ‘Celebrate Like Royalty’ this summer with once-in-a-lifetime banqueting prizes to be won through new promotional packs.
Launching on 4th May, the Celebrate Like Royalty promotion will give consumers the chance to win a banquet on a private jet, worth £20,000, or one of 250 sumptuous banquets in fun-filled locations including Lookout Lodge at Whipsnade Zoo, the On Top of the World restaurant in Las Vegas or the underwater Al Mahara restaurant in Dubai, UAE.
After revealing the code behind the promotional sticker and typing it into the promotion’s website, consumers will enter a game to search for a crown on the jelly map to find the Maynards Crown for the chance to win a banquet worth £7,500 or a discount voucher for Maynards packs. All consumers that take part will be entered into a draw to have the chance to win the top prize – the banquet on a private jet.
Bags will be available in promotional pink outer cases, aiming to drive brand and promotional awareness and trial.
The promotion will run for 10 weeks and will be supported by £2m marketing investment including TV, radio and digital activity, as well as a full suite of POS to encourage impulse purchase and in-store standout.
In addition Mondelez International will also be treating five lucky retailers and their staff to a decadent dining experience worth £500. To enter, retailers simply have to tell Mondelez International ways in which they treat their customers like royalty through great customer service.
Elisabeth Huelsmann, senior brand manager for bagged candy at Mondelez International, said: “We are so pleased to be supporting this great heritage brand by launching the special on-pack promotion with strong above the line support.
“There are some truly decadent dining experiences to be won – and because there are plenty of chances to win, we’re confident that this promotion will help retailers drive bagged candy sales.”