McCoy’s is back on TV screens with a new creative, positioning itself as a brand that’s famous for delivering on flavour.

To deliver strong cut through and get McCoy’s on consumers’ shopping lists, a £3m marketing campaign is being put behind the launch, including an all-new TV advert titled ‘When Flavour Calls’.

McCoy’s will be driving further visibility in-depot via a raft of display solutions, and outdoor advertising describing McCoy’s’ flavour experience will also be unveiled on six sheets nationwide from April 10.

Jeff Swan, marketing director at KP Snacks, commented: “McCoy’s is a hugely popular brand with strong heritage. Already worth over £100m, this year we are continuing to ramp up investment in the brand as we look to appeal to a wider population of snackers with our improved and even stronger flavour. Our new TV campaign is a great way to create noise around McCoy’s’ taste credentials, bringing new consumers into the brand and significantly driving overall category sales.

“Convenience retailers can capitalise on the upcoming mass marketing awareness and really drive growth in their crisps and snacks category by stocking a wide range of McCoy’s packs and using our extensive choice of POS to maximise stand-out and visibility in store.”

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