Mikado is back on TV for the first time since 2012, with a new spot that shows how the chocolate covered sticks make an ideal afternoon snack.

The 20-second spot shows a typical office at 2.16pm, the peak ‘slump’ time. Everything changes when they tuck into their Mikado and unleash their inner quirk.

The spot will be supported by online content including extending character profiles and behind the scenes mocumentary interviews.

The TV advert will run from 21 March until 19 May in key afternoon and primetime slots and is part of a £1.8m investment that also includes in-store and social media support.

Helen Potter, Mikado brand manager at Mondelez International, said: “We’re really pleased to be supporting this quirky, unique brand in 2016 with our first TV campaign in four years.

“Mikado is a versatile snack, ideal for on-the-go, and our latest ad demonstrates the quirkiness that Mikado can bring to the afternoon slump moment, helping consumers to unleash their inner Mikado.

“This campaign will drive brand awareness, and will support the re-launch of our Mikado 39g format,so retailers should stock up now to take advantage of our investment.”

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