Nestlé Confectionery has unveiled its Christmas offering for 2017. Leading its range are the Smarties Little Choc Penguin (a chocolate shell with mini Smarties inside) and the white chocolate Milkybar Polar Bear Cub (both RRP 65p). Each features four new designs on its foil packaging, giving them added personality and enabling shoppers to choose their favourite.
The Milkybar Polar Bear Cub will also benefit from the brand’s new ‘Milk First’ recipe, which delivers the same taste from Milkybar but with milk as the number one ingredient. The Quality Street Honeycomb Crunch impulse bar (RRP 65p) is also back this Christmas.
In the twistwrap category the Quality Street Tub (RRP £7.74) remains the key pack for convenience retailers, followed by the Quality Street 500g pouch bag (RRP 4.99).
Quality Street will also be back on TV for the third year running as part of a media campaign. The TV advert will be on screen throughout November and December with a £1.5m media spend. The brand will also benefit from social media and experiential campaigns.
In the boxed chocolates category there will be new launch – Quality Street Matchmakers Salted Caramel (RRP £2.24). The launch will be supported by a social media campaign as well as product sampling.
This Christmas Dairy Box has a new design as well as the introduction of seven new chocolate flavours to the mix: Cookies and Crème Sundae, Caramel Heart, Raspberry Kiss, Orange Surprise, Crispy Caramel Truffle, Hazelnut Dream and Rose Bliss.
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