FT - mini cheddar sticks

Global snacking company Pladis is aiming to help independent retailers propel crisps and snacks sales by strengthening its £1 Price-Marked Pack (PMP) range – introducing this format to its popular Jacob’s Mini Cheddars Sticks range, first launched in January 2021.

The new nibbly stick format aims to help retailers drive higher volume sales among shoppers seeking great value tasty snacks. It joins the existing line-up of £1 PMPs across the Jacob’s Mini Cheddars portfolio. Worth £4.8m, the range currently includes Original, Smoky BBQ, Red Leicester, Nacho Cheese & Jalapeno and Ploughman’s Cheshire Cheese Mini Cheddars, alongside the recently launched Mini Cheddars Crunchlets.

“Not only is Jacob’s Mini Cheddars a shopping basket staple for over a third of Brits (38%), but it’s also one of our most exciting success stories – having grown +23% to reach its biggest RSV to date (£89.7m),” says Christopher Owen, marketing controller at Pladis UK&I.

“We’ve achieved this by continuing to expand our range via exciting innovation and new flavours, tailoring pack formats to support retailers across all channels. Launching Jacob’s Mini Cheddars Sticks Grilled Cheddar & Sizzling Steak in PMP format will help to build on the brand’s already strong momentum.

“Now worth £5.1m, we’re celebrating the success Jacob’s Mini Cheddars Sticks has achieved during just a short time on supermarket shelves by launching our Grilled Cheddar & Sizzling Steak flavour in a format which gives independent retailers even more of an opportunity to capitalise on its popularity.

“This reflects the important role we know PMPs play in driving impulse sales in the convenience channel. In fact, products in this format already represent a mammoth three quarters of sales in the channel, despite accounting for only 12% of SKUs.

“With this new launch, supported by the brand’s strong performance and a pipeline of innovation in the mix for 2022, there’s never been a better time for independent retailers to stock up Jacob’s Mini Cheddars.”

Jacob’s Mini Cheddars Sticks Grilled Cheddar & Sizzling Steak will be available in a £1 PMP (75g) from the end of January, across wholesale and convenience. Packaging will be recyclable through Pladis’ partnership with Terracycle.