Pot Noodle is launching a new on pack promotion across its top 90g packs, giving consumers the chance to win a portable phone charger - available to retailers from October.
Forming part of Pot Noodle’s wider £4.5m ‘You Can Make It’ campaign, the new ‘Power Pot’ on-pack promotion demonstrates how Pot Noodle, as a convenient and great-tasting snack, can save a young and go-getting audience valuable time that can instead be spent on pursuing their goals.
Using the tagline ‘Be 100% All Day’, the promotional pots with winning codes offer consumers a phone charging tool to enhance their hectic lifestyles, leaving them with more time to achieve their dreams.
Monique Rossi, Pot Noodle marketing manager, says: “Consumers love Pot Noodle for its ease and great taste, and we want to reward our loyal fans by offering them the chance to win one of the thousands of Power Pot portable phone chargers up for grabs.
“Today’s younger generation lead busy lifestyles so we’re offering them a useful gadget that will help keep them on the move all day and give them more time to pursue their dreams.”
The Power Pot on pack promotion will be supported through a targeted campaign across Digital, Social and OOH channels. In addition, Pot Noodle’s wider ‘You Can Make it’ campaign will be supported by digital, TV, VOD and social activity.