Premier Foods, through its cake brands Cadbury Cakes and Mr Kipling, is launching some limited edition ranges to cater for Halloween.

Cadbury Cakes is offering new Pumpkin Patch Cakes and Mini Rolls Chocolate Trick or Treat packs. Mr Kipling is bringing back its Fiendish Fancies.

Karmel Maletta, innovation controller for Cadbury Cakes and Mr Kipling at Premier Foods, commented: “Seasonal events continue to be massively important, bringing new shoppers into the cake category. We know our shoppers love to try new products, particularly during occasions such as Halloween, so it is important that retailers create bespoke seasonal sections to attract consumers and drive impulse purchases.”

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