Pukka Pies is launching into the convenience sector with a new portfolio dedicated to on-the-go eating occasions.
Launching in January 2019, the new range of pies, pasties and sausage rolls are all ready to be eaten hot or cold. The range includes:
- a large Sausage Roll (£1.49 RRP);
- a Meat & Potato Pasty (£1.49 RRP); and
- four pies in Pukka’s flaky puff pastry: Minced Beef & Onion, Chicken & Mushroom, Veggie Leek & Potato, Steak (£1.49 RRP).
Pukka Pies has expanded its footprint outside of pies and evening meal occasions “to tap into the ever-growing food-to-go market” according to Pukka Pies CEO, Deborah Ewan.
“This year has been very successful for Pukka Pies so far, with one million new shoppers added to our brand. The on-the-go sector is the natural place for us to grow, giving our customers an even wider choice of products in and out of the home.”