Mondelez International is growing its Ritz Crisp & Thin range with a new 30g bag and three promotional price-marked packs (PMPs).
The brand will be taking the popular Sweet Red Chilli variant from its sharing bag range into its on-the-go format, and promotional 59p PMPs will be introduced for all variants within the 30g range.
The brand will also be supported by a new TV campaign from 14 March to continue to build awareness and help drive trial sales.
Sandra Ferreira, senior brand manager for crisps and savoury snacks at Mondelez International, said: “Ritz Crisp & Thin has had show-stopping results since the launch last May. Being named Product of the Year for Savoury Snacks is a real accolade we are very proud of.
“The brand has achieved the highest repeat rates of all launches in the category in the last two years, reaching 28%. Sweet Chili as a flavour segment is growing 11% in the category year-on-year, and we’ve sold two million units of our share bag format, so we believe launching an on-the-go format along with promotional price-marked packs and media investment will help retailers drive further sales.”
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