The savoury biscuit brand Ritz has launched a new, multi-million-pound campaign to promote its two most recent launches.
The masterbrand campaign focuses on Ritz Crisp & Thin, the baked savoury snack launched in 2015, and the new Ritz Bakefuls, oven-baked crispy cracker bites with 30% less fat.
The two 20-second TV commercials will be airing for 13 weeks from the middle of February.
Sandra Ferreira, senior brand manager, crisps and snacks, at Mondelez, said: “The creative strategy of this campaign simultaneously celebrates the new and creative products that are being developed in the Ritz Bakery, while still establishing our many years of heritage and expertise in creating delicious savoury snacks that are better for you.”
In addition to the TVC, the campaign will also include an estimated 5 million impressions through PR, delivery of 1.3 million samples, and social media, with 10 million impressions per post.