Stella Artois has unveiled a new bottle design and refined secondary packaging.

The new design is being rolled out in conjunction with the brand’s Be Legacy campaign, which celebrates the brand’s legacy by showcasing stories based on pivotal moments in its history.

Coinciding with the unveiling of the new packaging, Stella Artois has also expanded its offering of pack formats, responding to the trend in the market for smaller pack sizes. The packs are available in 3x 330ml, 4x 330ml, 6x 330ml and 12x 330ml varieties.

Rowan Chidgey, senior brand manager at Stella Artois, commented: “Stella Artois embodies a sophisticated, continental lifestyle and we are excited to unveil an elegant new streamlined design that pays homage to Stella Artois’ rich brewing heritage.

“This new look and feel not only celebrates our brewing heritage, but more specifically our dedication to crafting the highest quality lager for premium drinking occasions.”