Storck UK is launching a new product into the sweet snacking category with the introduction of Knoppers.

Knoppers is an indulgent snack consisting of crispy baked wafers with a milky hazelnut cream filling and a chocolatey coating.

Storck will be supporting the launch with a £4.5m TV campaign first airing on September 8, targeting mums as part of back to school, building awareness and driving consumer demand.

Andy Mutton, sales director at Storck UK, commented: “Knoppers has already proved to be a huge success in the 50 countries that have previously launched the product. With Knoppers presenting a 61% incremental sales opportunity, we firmly believe that the brand is set to continue this success in the UK. We have had extremely positive responses from retailers so far with listings secured across multiple channels, with comments received about its impactful and distinctive packaging.”

Knoppers will launch on September 1, available in a multi pack of four (MMRP: £1.25) and singles (MMRP: £0.50). In addition to the TV launch, there will be a sampling roadshow touring the high streets and offices of major cities plus in-store display to drive trial and awareness.