Tic Tac is launching a £1.5m campaign featuring a new TV creative and positioning, encouraging people to take on new experiences and ‘Open Up’.

For the first time in five years, Tic Tac Core (Fresh Mint, Lime & Orange, Strawberry Fields, and Mint Rush) is hitting the nation’s screens on 7 May and running until mid-June across multiple touch points.

Levi Boorer, customer development director at Ferrero UK and Ireland, commented: “Tic Tac is a fun brand, which has a very loyal audience of happy optimists. Our new advertising campaign, which is the first on the core brand in five years, is a great reminder of the fun personality that the brand has, brought to life in a great character.

“The campaign really helps us to relate to our target market: anyone that is open to new opportunities. It’s the little gestures in life, like offering a Tic Tac, that enable those first connections between people, creating new experiences and friendships.

“The new campaign will refresh the brand, helping put Tic Tac brand front of mind with shoppers; retailers can capitalise on this by stocking the core range and supporting it with Point of Sale, which can be downloaded from our trade website.