Trebor is growing its range with the launch of Softmints Lemon Mint. Available now, the new variant provides a mint flavour followed by a lemon hit.
This line extension will feature the contemporary new pack design, which was launched across the range last month to provide greater standout while keeping its identity.
To help retailers drive sales, Trebor will be launching new POS units to support the launch, while continuing to invest in TV marketing for the total brand across the autumn.
Elena Mallo, senior brand manager for Trebor, said: “Trebor is proud to be unapologetically minty and we’re continuing to be bold by launching Softmints Lemon Mint.
“Our consumer research showed very strong results, with high purchase intent and the product’s sensory attributes were found to be highly satisfying. We’re therefore hugely excited about launching this product in the category. We believe this unique flavoured line extension will intrigue and excite shoppers and ultimately continue to help drive incremental sales.”