United Biscuits has launched a new range of £1 price marked packs (PMPs) for McVitie’s Slices and Flapjacks ranges.

The PMPs will be available across four variants of McVitie’s Slices and Flapjacks – McVitie’s Hobnob Chocolate Flapjacks, McVitie’s Chocolate Digestive Slices, McVitie’s Digestive Caramel Slices and McVitie’s Hobnob Chocolate Tiffin Slices.

As part of the launch, the ranges will feature improved packaging aligned to the new McVitie’s masterbrand design, which looks to simplify the consumer shopping experience and ensure products stand out on shelf.

The PMP range will be supported by POS displays and branded shippers in-store.

Claire Hooper, senior brand manager of McVitie’s Cake Company at United Biscuits, commented: “We know a majority of shoppers say price is key to purchasing in convenience. As pressure remains on household budgets, consumers expect to see a continued focus on price cuts and promotions, allowing them to effectively manage their weekly shop while still purchasing household favourites. To meet this demand and the continued pressure to deliver best value, it is crucial for retailers to offer a range of price points.

“At UB we know the vital role that PMPs can play in demonstrating to customers the value on offer. As a result, we have expanded our popular range of McVitie’s slices and flapjacks to incorporate PMP variants to ensure we continue to drive growth into the category and support retailer sales as the spotlight on value continues.”

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