Volvic Juiced is aiming to bring an early burst of sunshine to Britain with the launch of two new flavours and the brand’s biggest marketing campaign, worth £1.65m.
Volvic Juiced Sunny Orange and Lemonade are both available in 50cl and 1L and are on sale across the UK now.
A new TV advert, which features fruit bursting with juiciness as it comes in contact with Volvic Natural Mineral Water, is the first dedicated advert for the range in two years and will run this month. Meanwhile a Volvic Juiced outdoor plan campaign will target London, Birmingham and Manchester. This will be complemented by a sampling campaign in the three cities.
Volvic is also aiming to bring a burst of sunshine to social media with shareable content on Facebook, Twitter and the Volvic Unstoppable Volcanicity YouTube channel, including a series of shorts starring Made in Chelsea’s Jamie Laing.
Tom Hickton, Volvic senior brand manager, said: “This is a hugely exciting time for Volvic Juiced. We are thrilled to now be the UK’s best-selling juicy water drink, and believe these new flavours and nationwide campaign will help even more consumers to discover the taste of Volvic Juiced.”
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