Walkers is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop.
Building on its tie-up with Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard and Cheese, Cucumber & Salad Cream, Walkers’ latest activity will offer consumers the chance to win £10,000 every week, as well as ‘sarnie’ themed prizes and free crisps.
In the new TV advert, brand ambassador Gary Lineker will be joined by ‘cheeky chappie’ Paddy McGuiness to run a club serving only crisp sarnies.
To support the campaign, Walkers will be offering members of the public and crisp sarnie fans the opportunity to buy tickets to visit the ‘Walkers Crisp Sarnie Club’ pop-up. Visitors will be invited to an unassuming newsagent in London where they will go through a hidden door, behind a crisps display, to enter the exclusive crisp sarnie experience. The Walkers Crisp Sarnie Club will give ticket holders the chance to immerse themselves in a mixture of experiences such as ‘Build Your Own Sarnie’, an interactive menu and a squidgy ‘bread bed’ and of course try a host of tasty crisp sarnies.
Customers will be able to bag themselves a ticket to the pop-up shop by purchasing them online. The pop-up will be located on Tooley Street and open from 8th September until 1st October.
Thomas Barkholt, marketing director at Walkers, commented: “Our new ad and experiential experience are great ways to drive further excitement behind our on-pack Flavours promotion. The pop-up shop is a brand new concept for us and we are sure it will give consumers an unforgettable experience.”
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