Wrigley’s Extra sugar-free gum is rolling out a new TV campaign this July.

Julio Guijarro, marketing director for Wrigley UK, commented: “Time to Shine celebrates the potential of what can happen when you’re feeling confident, at your best and ready for life’s everyday defining moments.

“The TV campaign reignites the Extra brand with a refreshed and innovative message that tells our story in an emotional and poignant way, while highlighting the importance of clean teeth and fresh breath. The thought provoking campaign will also build on the brand’s long-term vision of adding emotion to Extra and creating an iconic brand everyone loves.”

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