Seabrook Crisps has agreed a deal to continue as the category exclusive partner with Alton Towers Resort in 2019.
Launching in April and running through to September, retailers will benefit from the on-pack promotion, set to run across all Crinkle Cut Multipacks, 80g PMPs and 31.8g bags, offering shoppers two for one entry at the theme park worth up to £56 per pack.
Seabrook will be returning to TV screens as part of the promotional activity, and the brand will also be supporting the launch with a large-scale marketing campaign including radio advertising, social media, digital advertising, email marketing and a trade and consumer PR campaign.
Jon Wood, commercial director at Seabrook Crisps, said: “We’re delighted to continue our partnership with Alton Towers after the huge success of last year’s activity.
“Alton Towers Resort has something for everyone, and this promotion is sure to appeal to families and young adult thrill seekers alike, offering great value to those looking to enjoy a ‘staycation’ adventure while saving money this summer.
“We have big plans to promote the partnership and we’re looking forward to getting the ball rolling. Given how popular the deal was last year, we’re expecting demand for the promotional packs to be high.
“It’s hugely exciting for Seabrook to be involved with such a well-known household name, and we’re looking forward to taking our customers and consumers along for the ride.”
In-store POS materials including dump bins will be available to help drive incremental purchase.