United Biscuits has announced a host of activity across its biscuits, snacks and cakes range for 2007, including an increased focus on health which has seen a reduction in saturated fat and salt in key brands.
The McVitie’s biscuit brand will undertake its biggest through-the-line campaign, including outdoor advertising and PR, door drops to two million UK households, and its biggest sampling campaign since 2004. New additions to the range include milk chocolate butterscotch digestives as a limited edition from January to July, rrp £1.09; and two new indulgent Moments - milk chocolate & orange Viennese melt, and espresso plain chocolate shortcake.
In the bagged snacks category Best Ever Crispy Bites are available in sour cream & chive which replaces cheese & pickle, and will be available in a handypack, rrp 39p. Go Ahead is introducing 150g sharing bags, rrp £1.19, in three flavours: sea salt & cracked black pepper, Thai sweet chilli & lime; and sun dried tomato.
020 8234 5000