To encourage consumers to try Coca-Cola Zero Sugar which "Tastes more like Coke, looks more like Coke" Coca-Cola Enterprises has launched its biggest ever experiential campaign which is giving away more than four million drinks over the summer. At the heart of the campaign is an experience featuring a five metre tall replica of the iconic contour bottle which will tour the UK as part of the sampling programme. People will be encouraged to join in the #TasteTheFeeling conversation across social channels.
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