All Alcohol articles – Page 4
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News
Treasury Wine Estates introduces multi-country wine range
Treasury Wine Estates (TWE) has announced that it is launching its first multi-country of origin wine range, Squealing Pig, into the UK market. A portfolio of six wines, Squealing Pig will offer consumers the chance to discover wines from Australia, New Zealand, France, Argentina and Italy all under one brand. ...
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Wolf Blass gears up for summer of sport
Wolf Blass – the official wine partner of the ICC Cricket World Cup 2019 – is gearing up for a summer of sport. A £1m, integrated, 360° campaign to support the tournament-long partnership has launched and will include limited edition bottles, an experiential sampling event, wine tastings, social media, digital, ...
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Campo Viejo wine brand launches its first rosé
Spanish wine brand Campo Viejo is launching its first rosé. Chris Shead, off-trade channel director for Pernod Ricard UK, commented: “We’re very excited for this launch as it opens up an already strong brand to a new audience. Campo Viejo is the biggest Spanish brand on the market, accounting for ...
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Cheers to beers
It’s a good time to be in the booze business. Nielsen figures show that the total off-trade BWS market was up 3.8% in the year to December 29, 2018. Gin, sparkling wine, fruit cider and craft beer are among the fastest-growing categories, though still wine is among the few strugglers ...
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Nisa marks advent of spring with Cider festival
Nisa is helping retailers to make the most of the milder spring weather and big night in opportunity with a Cider Festival promotion aimed at helping to drive footfall and increased sales. The event will run until 14 April, supporting Nisa partners in generating additional sales with competitive pricing and ...
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Estrella Damm unveils new logo and packaging
Estrella Damm, the beer from Barcelona, has unveiled a new logo and packaging design for the UK market that highlights its heritage, use of all-natural ingredients and quality credentials. James Healey, UK country manager for Estrella Damm, said: “It has been another tremendous year for Estrella Damm in the UK, ...
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VK revamps the design of its mixed packs
The alcoholic RTD VK is revamping the design of its mixed pack. The disruptive, colourful new look is intended to add to shelf stand out and modernise the existing pack. The pack will also now include the newest flavour, VK Watermelon, which was launched after a crowd sourcing campaign to ...
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Jameson supports retailers in run-up to St Patrick’s Day
Jameson is supporting retailers build excitement ahead of St Patrick’s Day on 17 March with a campaign focused on its Jameson, Ginger and Lime serve, which is easy for customers to replicate at home and will be activated across TV, digital, experiential activity and the on and off-trade. Chris Richards, ...
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product news: Lambrini runs Mini Cooper competition
Perry brand Lambrini has launched a line-up of limited-edition bottle wraps, together with a competition to win a brand-new Mini Cooper, in celebration of its British roots. Available now, the on-pack promotion has been rolled out on all 75ml and PMP bottles of Lambrini Always Original, So Strawberry and ...
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product news: Tetley’s launches bottled ales
Ale brand Joshua Tetley & Son is launching its first range of bottled ales in four years, featuring Tetley’s Golden Ale and Tetley’s No.3 Pale Ale. The 500ml bottles will be available across both on and off trade. Launched on cask in May this year, Tetley’s No.3 Pale ...
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Top-notch tipples
Christmas is crucial to the beers, wines and spirits (BWS) category and the week leading up to December 25 is the most important time, when 38% of December alcohol sales occur (Nielsen data). Faith Holland, head of category development at Diageo GB, says premiumisation is a key trend, with 69% ...
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product news: Birra Moretti launches brand awareness campaign
Birra Moretti has launched its biggest brand awareness campaign in three years, championing the sociable nature of life between friends and family in Italy. ‘Time for What Matters’ has launched with the brand’s first TV advert as part of a £2.5m push, including experiential activity. The TV advert brings to ...
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product news: Foster’s offers chance to win Australia trip
This summer Foster’s is giving consumers the chance to win a trip to Australia, as part of its on-pack summer promotion. Shoppers will be in with a chance to win a variety of prizes with any purchase of a Foster’s multipack, including chill disks, chiller seats and slings, as well ...
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product news: WKD reveals plans for summer campaign
WKD is promising a multi-faceted campaign this summer comprising: a competition utilising caps from bottles bought in the off-trade; £12,000 of Ticketmaster voucher prizes; interactive festival fun at 11 events nationwide; and a DJ competition open to all offering the opportunity to perform at a major UK festival. “This summer’s ...
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product news: Absolut extends its RTD range
The premium vodka brand Absolut is adding a new flavour, Absolut Mixt Raspberry & Lemon, to its range of ready-to-drink (RTD) cans. The new flavour joins the brand’s existing range of slimline cans and is available across the off-trade from this month. Adam Boita, head of marketing for Pernod Ricard ...
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product news: Gordon’s brings out ultra-low-alcohol G&Ts
Two ultra-low-alcohol gin & tonic flavoured sparkling variants have been added to the Gordon’s brand. Available across grocery and convenience channels from 18 June, Gordon’s Ultra Low Alcohol G&T flavoured drinks are made with Gordon’s London Dry Gin distillate, and contain less than 0.5% ABV and 68 calories per serve. ...
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product news: Wolf Blass enters world cricket partnership
The International Cricket Council (ICC) has announced a new three-year partnership with Australian winemaker Wolf Blass. The long-term global deal sees Wolf Blass become the Official Wine Partner of the ICC Cricket World Cup 2019 and ICC World T20 in Australia in 2020. ICC general manager – commercial, Campbell Jamieson ...
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product news: Carling kicks off gold can promotion
To coincide with a summer of World Cup football, beer brand Carling has launched a promotion within the off-trade, giving consumers the chance to win cash. One hundred gold cans have been hidden within random packs of Carling Lager and Carling Apple Cider, and consumers who find them will win ...
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product news: Heineken invites football fans to share the drama
Heineken is launching 440ml cans for the first time, with the support of a £3m integrated campaign in the run-up to the Uefa Champions League final on the 26 May. Kicking off with a UEFA Champions League promotion, Heineken will be inviting consumers to “Share the Drama” with special UCL ...
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product news: Accolade Wines introduces 50cl bottles
Accolade Wines has launched a range of 50cl bottles as part of its ‘Perfect for …’ proposition to provide consumers with more choice at the wine fixture. By offering customers wine in a bottle that suits their volume requirements, Accolade Wines expects to grow the mid-week buying category. The insights ...