All Alcohol articles – Page 3
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News
Top-notch tipples
Christmas is crucial to the beers, wines and spirits (BWS) category and the week leading up to December 25 is the most important time, when 38% of December alcohol sales occur (Nielsen data). Faith Holland, head of category development at Diageo GB, says premiumisation is a key trend, with 69% ...
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product news: Birra Moretti launches brand awareness campaign
Birra Moretti has launched its biggest brand awareness campaign in three years, championing the sociable nature of life between friends and family in Italy. ‘Time for What Matters’ has launched with the brand’s first TV advert as part of a £2.5m push, including experiential activity. The TV advert brings to ...
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product news: WKD reveals plans for summer campaign
WKD is promising a multi-faceted campaign this summer comprising: a competition utilising caps from bottles bought in the off-trade; £12,000 of Ticketmaster voucher prizes; interactive festival fun at 11 events nationwide; and a DJ competition open to all offering the opportunity to perform at a major UK festival. “This summer’s ...
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product news: Foster’s offers chance to win Australia trip
This summer Foster’s is giving consumers the chance to win a trip to Australia, as part of its on-pack summer promotion. Shoppers will be in with a chance to win a variety of prizes with any purchase of a Foster’s multipack, including chill disks, chiller seats and slings, as well ...
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product news: Absolut extends its RTD range
The premium vodka brand Absolut is adding a new flavour, Absolut Mixt Raspberry & Lemon, to its range of ready-to-drink (RTD) cans. The new flavour joins the brand’s existing range of slimline cans and is available across the off-trade from this month. Adam Boita, head of marketing for Pernod Ricard ...
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product news: Gordon’s brings out ultra-low-alcohol G&Ts
Two ultra-low-alcohol gin & tonic flavoured sparkling variants have been added to the Gordon’s brand. Available across grocery and convenience channels from 18 June, Gordon’s Ultra Low Alcohol G&T flavoured drinks are made with Gordon’s London Dry Gin distillate, and contain less than 0.5% ABV and 68 calories per serve. ...
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product news: Carling kicks off gold can promotion
To coincide with a summer of World Cup football, beer brand Carling has launched a promotion within the off-trade, giving consumers the chance to win cash. One hundred gold cans have been hidden within random packs of Carling Lager and Carling Apple Cider, and consumers who find them will win ...
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product news: Wolf Blass enters world cricket partnership
The International Cricket Council (ICC) has announced a new three-year partnership with Australian winemaker Wolf Blass. The long-term global deal sees Wolf Blass become the Official Wine Partner of the ICC Cricket World Cup 2019 and ICC World T20 in Australia in 2020. ICC general manager – commercial, Campbell Jamieson ...
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product news: Heineken invites football fans to share the drama
Heineken is launching 440ml cans for the first time, with the support of a £3m integrated campaign in the run-up to the Uefa Champions League final on the 26 May. Kicking off with a UEFA Champions League promotion, Heineken will be inviting consumers to “Share the Drama” with special UCL ...
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product news: WKD adds Mango Crush variant
WKD is adding a tropical new flavour to its range with the launch of WKD Mango Crush. Available in 275ml glass bottles and with the same 4.0% ABV as existing WKD flavours, the new variant is being launched with a range of trade deals to incentivise distribution, a programme of ...
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product news: Accolade Wines introduces 50cl bottles
Accolade Wines has launched a range of 50cl bottles as part of its ‘Perfect for …’ proposition to provide consumers with more choice at the wine fixture. By offering customers wine in a bottle that suits their volume requirements, Accolade Wines expects to grow the mid-week buying category. The insights ...
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Getting engaged
The alcohol market is arguably undergoing one of the most innovative and interesting times in its history with both big brands and smaller local producers bringing out new products at a rate of knots; and categories fragmenting into myriad niches that allow consumers to make new discoveries. An over-arching trend ...
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Product news: Guinness launches two new beers
Guinness has announced the launch of two new beers – Open Gate Citra IPA (5% ABV) and Open Gate Pilsner (4.5% ABV). They were both created at the Open Gate Brewery at St James’ Gate, Dublin, and are available in bottle and can formats. Lead brewer Peter Simpson explained: “As ...
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product news: Jacob’s Creek revamps packaging
Australian wine brand Jacob’s Creek is revamping the packaging of its Classics range in the UK, with the aim of driving sales by making it easier for shoppers to find their favourite wine. Vicky Hoey, head of marketing at Pernod Ricard UK, commented: “We wanted to bring the brand’s heritage ...
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product news: Hi-Spirits introduces new gift packs
Hi-Spirits has a new range of gift packs featuring Southern Comfort, Buffalo Trace Bourbon, Fireball and the King of Soho Gin. Rrps range from £14 to £34. Dan Bolton, managing director of Hi-Spirits, said: “Spirits gift packs are a very important driver of sales as customers look for interesting gifting ...
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product news: Guinness launches limited edition cans
Guinness has launched two limited-edition can designs to celebrate John Gilroy, the artist behind some of Guinness’ most famous advertisements. Cans featuring two of his most eye-catching Guinness designs, the flying toucan and lobster, are available nationwide now. Gilroy’s work appeared between the 1930s and 1950s and raise the profile ...
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product news: Echo Falls extends into vodka
Accolade Wines is extending its Echo Falls range with the introduction of a flavoured vodka, Echo Falls Summer Berries Vodka (37.5% ABV). “We know that the Echo Falls consumer buys vodka on average 10 times a year, spending around £150,” said Laurence Hinton, Echo Falls brand manager. “Our extensive consumer ...
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product news: Drinks duo launch mixer
Scottish gin producer NB Distillery and Bon Accord soft drinks are aiming to revitalise the mixer category by launching a co-branded premium tonic. The partnership is in response to consumer demand for a good-quality, flavoursome tonic, to complement NB’s existing premium spirits range. It will be launched in the off-trade ...
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product news: Diageo highlights independent alcohol opportunity this Christmas
With 28% of annual off trade alcohol sales taking place over the festive period, Diageo has extended its My Store Matters advice to help retailers tap into the sales opportunity. An extension of the ‘Inspire, Display, Sell’ initiative, the advice sets out to highlight how retailers can drive sales across ...
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product news: TV ads spearhead Wolf Blass marketing campaign
Wine brand Wolf Blass has launched a through the line marketing campaign celebrating its award-winning history, fronted by a new TV advertising campaign in the UK. The advert, which celebrates the winery being named Red Winemaker of the Year at the International Wine Challenge (IWC) three times in the last ...