All Alcohol articles – Page 5
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News
product news: Echo Falls extends into vodka
Accolade Wines is extending its Echo Falls range with the introduction of a flavoured vodka, Echo Falls Summer Berries Vodka (37.5% ABV). “We know that the Echo Falls consumer buys vodka on average 10 times a year, spending around £150,” said Laurence Hinton, Echo Falls brand manager. “Our extensive consumer ...
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product news: TV ads spearhead Wolf Blass marketing campaign
Wine brand Wolf Blass has launched a through the line marketing campaign celebrating its award-winning history, fronted by a new TV advertising campaign in the UK. The advert, which celebrates the winery being named Red Winemaker of the Year at the International Wine Challenge (IWC) three times in the last ...
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product news: Diageo highlights independent alcohol opportunity this Christmas
With 28% of annual off trade alcohol sales taking place over the festive period, Diageo has extended its My Store Matters advice to help retailers tap into the sales opportunity. An extension of the ‘Inspire, Display, Sell’ initiative, the advice sets out to highlight how retailers can drive sales across ...
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product news: Jacob’s Creek adds new Rosé
Jacob’s Creek, the wine brand, is launching a new French-inspired premium Rosé, Le Petit Rosé (RRP: £8.00), available from early October. While made from Australian-grown grapes by winemakers in Australia, the new wine reflects the savoury style of Rosé that is common in the Southern French, tapping into the rapid ...
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product news: pink gin targets new audience
Gordon’s London Dry Gin is aiming to shake up the gin category with the launch of its new Premium Pink Distilled Gin, providing retailers with the opportunity to appeal to a new, younger adult audience. Tapping into the growing pink gin sub-sector, Gordon’s Premium Pink combines the sweetness of raspberries ...
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product news: Kronenbourg launches new ad campaign
Former footballer and current Kronenbourg brand ambassador Eric Cantona returns to Alsace for Kronenbourg 1664’s latest campaign ‘Le Scarecrow Suprême’. The campaign takes the form of a series of short films set in Kronenbourg’s birthplace and spiritual home Alsace, France. The social campaign will be served on Facebook and YouTube, ...
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product news: Pernod Ricard unveils Christmas campaigns
In the run-up to Christmas Pernod Ricard UK is launching two campaigns focused on helping retailers increase sales of Scotch whisky and popular cocktail and mixer ingredients: ‘Expertly Selected Whiskies’ and ‘Mix with The Good Stuff’. The ‘Expertly Selected’ range, identified by Pernod Ricard UK, includes five of the supplier’s ...
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product news: Carling offers Premier League prizes
Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the Win The League campaign will give Carling drinkers the opportunity to get their hands on the ...
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product news: Heineken enhances Star Retailer
Heineken says it has enhanced its Star Retailer scheme on its fifth anniversary to offer retailers more insight and support, and help them generate more sales. The scheme provides retailers with category advice on beer and cider sales, and Toby Lancaster, category and shopper marketing director at Heineken, said: “Over ...
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product news: Lambrini introduces limited edition wrap
Lambrini is seeking to add some colour to the perry category with a limited-edition wrap for its 1.5ltr Original bottle, for summer 2017. The new-look bottle is wrapped in a butterflies and flowers motif to bring a seasonal touch to Lambrini’s packaging during the summer peak. The new SKU will ...
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product news: Cantona image returning to Kronenbourg 1664
French football star Eric Cantona’s image is returning to packs of Kronenbourg 1664, and will feature across the full range. “We’re thrilled to be featuring this true icon on our packs once again,” said Toby Lancaster, category and shopper marketing director at Heineken. “With Eric’s help, last year’s campaign grew ...
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product news: Absolut enters RTD market
Premium vodka brand Absolut is entering the ready-to-drink (RTD) market with a range of premium cans called Absolut Mixt. The new slimline cans are availble in two varieties, which combine Scandinavian berries with familiar UK fruit flavours: Cloudberry & Apple and Blueberry & Lime. Adam Boita, head of marketing at ...
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product news: Southern Comfort offers relief from election fatigue
Southern Comfort is offering consumers a break from the General Election by inviting them to “Join our CANpaign”. The light-hearted campaign, focusing on the Southern Comfort Lemonade and Lime RTD, will be seen on London’s buses and underground from the end of May, with further media placements in Time Out. ...
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product news: Desperados unveils on-pack festival promotion
Heineken’s beer brand Desperados has launched an on-pack promotion highlighting the brand’s sponsorship of three of the biggest music events taking place across the country. Until the 24th of August, shoppers will have the opportunity to win weekend tickets to Parklife, Boomtown and Bestival plus VIP passes to the Clubhouse, ...
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product news: Blossom Hill rolls out biggest campaign
Wine brand Blossom Hill is set to launch its biggest campaign, partnering with online beauty retailer Feel Unique to offer millions of pounds in free gifts to shoppers. Nearly £16.6m worth of “money off” vouchers as well as nearly seven million “20% off” vouchers will be available to win on-pack ...
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Product news: Heineken opens up your world
Heineken’s latest campaign – Open Your World – encourages consumers to broaden their horizons and see that there is more that unites us than divides us. And to bring the campaign to life in store, limited edition packaging is available now across Heineken bottles cans and multi-packs with the campaign ...
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Product news: Carling Premier relaunched
Carling has announced the official re-launch of its premium lager, Carling Premier. Carling Premier has been given a distribution boost and will now be widely available across both the on and off-trade.Carling recognised that loyal fans had been voicing their support and enthusiasm for the premium lager on social media. ...
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Product news: Diageo puts RTDs in PMPs
Diageo has relaunched its ready to drink (RTD) range with six new price-marked packs (PMPs) to help retailers take advantage of a £38m sales opportunity provided by Premix, the only RTD category currently in growth. The six strong range comprises: Gordon’s Gin & Tonic, Smirnoff & Cola, Smirnoff & Cranberry, ...
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Micro trends 1
Consumer health concerns are causing big drinks’ suppliers to look at their portfolios with alcohol-free, lower-abv and lower-calorie alternatives appearing in increasing numbers across many sub-categories. AB-Inbev feels the time may finally be right for Bud Light, the lower calorie version of Budweiser which lasted just two years after it ...
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Micro trends 1
Craft: Small is widely seen as good in alcohol at the moment, so much so that big global players have been busy buying up smaller players. In boutique gin, Pernod Ricard UK has taken a majority stake in Monkey 47 gin, Beam Suntory has bought Sipsmith and Campari has swallowed ...