All Alcohol articles – Page 5
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News
product news: WKD adds Mango Crush variant
WKD is adding a tropical new flavour to its range with the launch of WKD Mango Crush. Available in 275ml glass bottles and with the same 4.0% ABV as existing WKD flavours, the new variant is being launched with a range of trade deals to incentivise distribution, a programme of ...
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Getting engaged
The alcohol market is arguably undergoing one of the most innovative and interesting times in its history with both big brands and smaller local producers bringing out new products at a rate of knots; and categories fragmenting into myriad niches that allow consumers to make new discoveries. An over-arching trend ...
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Product news: Guinness launches two new beers
Guinness has announced the launch of two new beers – Open Gate Citra IPA (5% ABV) and Open Gate Pilsner (4.5% ABV). They were both created at the Open Gate Brewery at St James’ Gate, Dublin, and are available in bottle and can formats. Lead brewer Peter Simpson explained: “As ...
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product news: Jacob’s Creek revamps packaging
Australian wine brand Jacob’s Creek is revamping the packaging of its Classics range in the UK, with the aim of driving sales by making it easier for shoppers to find their favourite wine. Vicky Hoey, head of marketing at Pernod Ricard UK, commented: “We wanted to bring the brand’s heritage ...
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product news: Guinness launches limited edition cans
Guinness has launched two limited-edition can designs to celebrate John Gilroy, the artist behind some of Guinness’ most famous advertisements. Cans featuring two of his most eye-catching Guinness designs, the flying toucan and lobster, are available nationwide now. Gilroy’s work appeared between the 1930s and 1950s and raise the profile ...
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product news: Hi-Spirits introduces new gift packs
Hi-Spirits has a new range of gift packs featuring Southern Comfort, Buffalo Trace Bourbon, Fireball and the King of Soho Gin. Rrps range from £14 to £34. Dan Bolton, managing director of Hi-Spirits, said: “Spirits gift packs are a very important driver of sales as customers look for interesting gifting ...
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product news: Drinks duo launch mixer
Scottish gin producer NB Distillery and Bon Accord soft drinks are aiming to revitalise the mixer category by launching a co-branded premium tonic. The partnership is in response to consumer demand for a good-quality, flavoursome tonic, to complement NB’s existing premium spirits range. It will be launched in the off-trade ...
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product news: Echo Falls extends into vodka
Accolade Wines is extending its Echo Falls range with the introduction of a flavoured vodka, Echo Falls Summer Berries Vodka (37.5% ABV). “We know that the Echo Falls consumer buys vodka on average 10 times a year, spending around £150,” said Laurence Hinton, Echo Falls brand manager. “Our extensive consumer ...
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product news: TV ads spearhead Wolf Blass marketing campaign
Wine brand Wolf Blass has launched a through the line marketing campaign celebrating its award-winning history, fronted by a new TV advertising campaign in the UK. The advert, which celebrates the winery being named Red Winemaker of the Year at the International Wine Challenge (IWC) three times in the last ...
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product news: Diageo highlights independent alcohol opportunity this Christmas
With 28% of annual off trade alcohol sales taking place over the festive period, Diageo has extended its My Store Matters advice to help retailers tap into the sales opportunity. An extension of the ‘Inspire, Display, Sell’ initiative, the advice sets out to highlight how retailers can drive sales across ...
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product news: Jacob’s Creek adds new Rosé
Jacob’s Creek, the wine brand, is launching a new French-inspired premium Rosé, Le Petit Rosé (RRP: £8.00), available from early October. While made from Australian-grown grapes by winemakers in Australia, the new wine reflects the savoury style of Rosé that is common in the Southern French, tapping into the rapid ...
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product news: pink gin targets new audience
Gordon’s London Dry Gin is aiming to shake up the gin category with the launch of its new Premium Pink Distilled Gin, providing retailers with the opportunity to appeal to a new, younger adult audience. Tapping into the growing pink gin sub-sector, Gordon’s Premium Pink combines the sweetness of raspberries ...
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product news: Kronenbourg launches new ad campaign
Former footballer and current Kronenbourg brand ambassador Eric Cantona returns to Alsace for Kronenbourg 1664’s latest campaign ‘Le Scarecrow Suprême’. The campaign takes the form of a series of short films set in Kronenbourg’s birthplace and spiritual home Alsace, France. The social campaign will be served on Facebook and YouTube, ...
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product news: Pernod Ricard unveils Christmas campaigns
In the run-up to Christmas Pernod Ricard UK is launching two campaigns focused on helping retailers increase sales of Scotch whisky and popular cocktail and mixer ingredients: ‘Expertly Selected Whiskies’ and ‘Mix with The Good Stuff’. The ‘Expertly Selected’ range, identified by Pernod Ricard UK, includes five of the supplier’s ...
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product news: Carling offers Premier League prizes
Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the Win The League campaign will give Carling drinkers the opportunity to get their hands on the ...
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product news: Heineken enhances Star Retailer
Heineken says it has enhanced its Star Retailer scheme on its fifth anniversary to offer retailers more insight and support, and help them generate more sales. The scheme provides retailers with category advice on beer and cider sales, and Toby Lancaster, category and shopper marketing director at Heineken, said: “Over ...
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product news: Lambrini introduces limited edition wrap
Lambrini is seeking to add some colour to the perry category with a limited-edition wrap for its 1.5ltr Original bottle, for summer 2017. The new-look bottle is wrapped in a butterflies and flowers motif to bring a seasonal touch to Lambrini’s packaging during the summer peak. The new SKU will ...
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product news: Cantona image returning to Kronenbourg 1664
French football star Eric Cantona’s image is returning to packs of Kronenbourg 1664, and will feature across the full range. “We’re thrilled to be featuring this true icon on our packs once again,” said Toby Lancaster, category and shopper marketing director at Heineken. “With Eric’s help, last year’s campaign grew ...
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product news: Absolut enters RTD market
Premium vodka brand Absolut is entering the ready-to-drink (RTD) market with a range of premium cans called Absolut Mixt. The new slimline cans are availble in two varieties, which combine Scandinavian berries with familiar UK fruit flavours: Cloudberry & Apple and Blueberry & Lime. Adam Boita, head of marketing at ...
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product news: Southern Comfort offers relief from election fatigue
Southern Comfort is offering consumers a break from the General Election by inviting them to “Join our CANpaign”. The light-hearted campaign, focusing on the Southern Comfort Lemonade and Lime RTD, will be seen on London’s buses and underground from the end of May, with further media placements in Time Out. ...