All Alcohol articles – Page 2
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Product NewsWKD launches Raspberry Lemonade variant solely in PMP 700ml bottles
WKD is launching a new Raspberry Lemonade variant which will be offered solely in £2.99 price-marked 700ml glass bottles, to appeal exclusively to independent retailers.
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NewsACS welcomes Treasury and HMRC call for evidence on the alcohol duty system
A new call for evidence launched by the Treasury and HMRC on the alcohol duty system has been welcomed by the Association of Convenience Stores.
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Product NewsGrolsch returns to UK market with new look and lower ABV
Grolsch Premium Pilsner is set to return the UK market this autumn, now brewed back at its historic home in Enschede, The Netherlands, and with a new look.
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NewsBlossom Hill launches social media partnership with florist
Treasury Wine Estates is launching Friendship Fridays, a new Blossom Hill social media partnership with Arena Flowers, aiming to keep loved ones connected. Friendship Friday will feature a competition every Wednesday until 17 June. Partnering with Arena Flowers, consumers can enter the competition via Instagram and will have the opportunity ...
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Westons Cider expands Henry Westons brand with new variants
Westons Cider is expanding its £45m-plus Henry Westons brand with new variants Henry Westons Cloudy Vintage, Henry Westons Vintage Rosé and Henry Westons Organic Cider.Henry Westons Cloudy Vintage (7.3%) is described as a medium-dry naturally cloudy, unfiltered cider that’s full-bodied and sparkling with a fruity character, while the subtle taste ...
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SHS Drinks adds dark fruit variant to WKD range
SHS Drinks is adding WKD Dark Fruit to its WKD range. The new product will be aligned to existing brand variants in terms of ABV, retail pricing, and bottle sizes (4% ABV, 275ml and 700ml), and will also appear in a 4x275ml format and in £2.99 price-marked 700ml, exclusively for ...
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Stocking the good stuff
Pernod Ricard reckons there’s a £15.5m sales opportunity in the premium wine and spirits category this Christmas, that’s there for the convenience sector’s taking. The company is urging retailers to give better visibility to premium products so they can win back sales from the grocery multiples. Pernod Ricard is investing ...
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Jaegermeister adds to range with coffee variant
Mast-Jaegermeister UK has launched Jägermeister Cold Brew Coffee in the UK across the on- and off-trade nationwide. It is a global line extension for the brand, which is also launching in the US in coming months. The new product fuses the classic Jägermeister recipe with cold-brewed Arabica coffee and a ...
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Accolade Wines adds new variant to Echo Falls Range
Accolade Wines is introducing a new varietal to its best-selling Echo Falls portfolio with the launch of Malb-Echo Falls.David White, marketing director at Accolade Wines, said: ‘’Malbec is seeing continued strong growth in the UK and is attracting new shoppers to the red wine category.“Echo Falls is perfectly placed to ...
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Funkin Cocktails launches £1m advertising campaign
Funkin Cocktails, the fruit purée and cocktail mixer company, is supporting its recently launched Nitro Canned Cocktails with a £1m nationwide advertising campaign. The out-of-home and digital campaign, which runs until the end of September, is targeted at consumer’s on the go and will feature across static six sheets at ...
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Treasury Wine Estates introduces multi-country wine range
Treasury Wine Estates (TWE) has announced that it is launching its first multi-country of origin wine range, Squealing Pig, into the UK market. A portfolio of six wines, Squealing Pig will offer consumers the chance to discover wines from Australia, New Zealand, France, Argentina and Italy all under one brand. ...
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Wolf Blass gears up for summer of sport
Wolf Blass – the official wine partner of the ICC Cricket World Cup 2019 – is gearing up for a summer of sport. A £1m, integrated, 360° campaign to support the tournament-long partnership has launched and will include limited edition bottles, an experiential sampling event, wine tastings, social media, digital, ...
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Campo Viejo wine brand launches its first rosé
Spanish wine brand Campo Viejo is launching its first rosé. Chris Shead, off-trade channel director for Pernod Ricard UK, commented: “We’re very excited for this launch as it opens up an already strong brand to a new audience. Campo Viejo is the biggest Spanish brand on the market, accounting for ...
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Cheers to beers
It’s a good time to be in the booze business. Nielsen figures show that the total off-trade BWS market was up 3.8% in the year to December 29, 2018. Gin, sparkling wine, fruit cider and craft beer are among the fastest-growing categories, though still wine is among the few strugglers ...
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Estrella Damm unveils new logo and packaging
Estrella Damm, the beer from Barcelona, has unveiled a new logo and packaging design for the UK market that highlights its heritage, use of all-natural ingredients and quality credentials. James Healey, UK country manager for Estrella Damm, said: “It has been another tremendous year for Estrella Damm in the UK, ...
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Nisa marks advent of spring with Cider festival
Nisa is helping retailers to make the most of the milder spring weather and big night in opportunity with a Cider Festival promotion aimed at helping to drive footfall and increased sales. The event will run until 14 April, supporting Nisa partners in generating additional sales with competitive pricing and ...
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VK revamps the design of its mixed packs
The alcoholic RTD VK is revamping the design of its mixed pack. The disruptive, colourful new look is intended to add to shelf stand out and modernise the existing pack. The pack will also now include the newest flavour, VK Watermelon, which was launched after a crowd sourcing campaign to ...
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Jameson supports retailers in run-up to St Patrick’s Day
Jameson is supporting retailers build excitement ahead of St Patrick’s Day on 17 March with a campaign focused on its Jameson, Ginger and Lime serve, which is easy for customers to replicate at home and will be activated across TV, digital, experiential activity and the on and off-trade. Chris Richards, ...
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product news: Lambrini runs Mini Cooper competition
Perry brand Lambrini has launched a line-up of limited-edition bottle wraps, together with a competition to win a brand-new Mini Cooper, in celebration of its British roots. Available now, the on-pack promotion has been rolled out on all 75ml and PMP bottles of Lambrini Always Original, So Strawberry and ...
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product news: Tetley’s launches bottled ales
Ale brand Joshua Tetley & Son is launching its first range of bottled ales in four years, featuring Tetley’s Golden Ale and Tetley’s No.3 Pale Ale. The 500ml bottles will be available across both on and off trade. Launched on cask in May this year, Tetley’s No.3 Pale ...