There’s no doubting that the cost-of-living crisis has led to changes in consumer behaviour. But cutting back on going out – to a restaurant or the cinema – has been nothing but good news for the Big Night In occasion. Data from YouGov finds that 68% of UK adults have cut back by spending less on going out, and more on staying in with friends and family instead. Jose Alves, head of Häagen-Dazs UK at General Mills UK, says: “According to new research commissioned by Häagen-Dazs, more than a third of shoppers would choose a Big Night In (BNI) over going to a pub, bar, or restaurant to save money over the next six months, with one-in-three already hosting a BNI at least once a week.