Richard Williams has worked his way through the ranks during his 14 years at Brobot Petroleum, starting as a cashier and progressing to assistant manager and through management training before he was given his first opportunity to manageone of the group’s smaller stores.

He strengthened the team and remerchandised the store, and the site saw good financial growth which led to Richard being appointed manager of the much busier A38 Southbound site eight years ago, where sales are up 12% year-on-year.

His staff praise the way he encourages them and helps them develop and Sarah Tainton, his assistant manager, says: "One area where Rich has constantly highlighted we can be better than our closest rivals is through customer care and standards. We are complimented on how happy our staff are in comparison to nearby forecourts."