All Confectionery articles – Page 5
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Kinder Chocolate unveils £3.3m media investment
Kinder Chocolate is supporting its the new campaign – entitled A Little, A Lot – with a fully integrated marketing strategy aimed at parents, celebrating special family moments.The campaign kicks off in this month as part of a multi-channel £3.3m media investment.Levi Boorer, customer development director at Ferrero, said: “Having ...
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Haribo launches Haribo and Maoam Duo Pack for Halloween
Haribo is inviting retailers to ‘Share the Scare’ with its new Halloween exclusive – the Haribo and Maoam Duo Pack. Developed to capitalise on the key seasonal trends, while delivering the ultimate mix of treats, the Haribo and Maoam Duo Pack combines top selling gums and jellies with the category’s ...
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Galaxy Truffles make a comeback as standalone offering
Mars Wrigley UK has announced that Galaxy Truffles are back on the market as a standalone premium offering with a refreshed, contemporary design. Mars Wrigley UK is launching Galaxy Truffles in two formats designed for the popular gifting market: 206g (RRP £4.99) and 329g (RRP £7.49) in response to increased ...
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Nestlé adds new flavours to Munchies range
Nestlé has introduced two new flavours to its Munchies brand in the UK and Ireland this summer. Munchies Chocolate Fudge Brownie and Munchies Cookie Dough will be available in 101g sharing bags, and are the first new Munchies products since 1996. Munchies brand manager Cat Mews said: “We are thrilled ...
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Cadbury marks start of football season with promotion
Cadbury is scoring a hat-trick this summer as it brings back its ‘Match & Win’ promotion for a third season starring football legend Thierry Henry. It will build on 2018 campaign, which was Cadbury’s biggest ever on-pack activation. Match & Win 2019 will feature on 170 million packs across the ...
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Aero targets convenience with Bliss single variant
Following the launch of Aero Bliss in a carton format earlier this year, Aero has introduced a new premium single variant, in milk chocolate, which contains three individually wrapped pieces. The Aero Bliss Single is available across the market with focus on the convenience channel. Each individually wrapped smooth milk ...
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Mondelēz International launches lower sugar Cadbury Dairy Milk
Cadbury has launched a reduced sugar version of its flagship brand with Cadbury Dairy Milk 30% Less Sugar.Available in an 85g tablet and 35g single bar, Cadbury Dairy Milk 30% Less Sugar contains no artificial sweeteners, and is aimed at the growing number of consumers looking to reduce their sugar ...
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Trebor unveils Cash in a Flash promotion
Trebor has unveiled a new consumer promotion to capture shoppers’ attention in store and help drive sales for retailers.Trebor ‘Cash in a Flash’ is live from July 29th and is being activated exclusively in the convenience channel via bespoke point-of-sale materials.Available across the complete range of Trebor products, the off-pack ...
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Mondelēz International unveils Christmas line-up
Mondelēz International has unveiled its plans for Christmas with advice to retailers to split Christmas into four phases to enable them to stock the right range at the right time. The season begins in September, when stores can kick off with a ‘Fast Start’ for sharing confectionery as the nights ...
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Hitting the sweet spot
Sugar confectionery hit the headlines earlier this year when there was an outcry over a recipe change to Marks and Spencer’s hugely popular Percy Pigs. The company had removed gelatin to make them suitable for vegetarians and consumers were outraged, with some saying the new recipe meant they tasted like ...
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Mars Wrigley launches Skittles Dips
Mars Wrigley is launching Skittles Dips, which combine the harder, chewy texture of Skittles with a soft, creamy yoghurt coating – creating an indulgent, multi-textured fruity experience.Alyona Fedorchenko, marketing director at Mars Wrigley, commented: “Disrupting the predictable is at the heart of the Skittles brand. In keeping with that ethos ...
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Mars Wrigley brings M&M’s block variants to the UK
Mars Wrigley UK has announced it will bring four new M&M’s block variants to the UK market this month – Chocolate, Crispy, Hazelnut and Peanut. The four M&M’s Block variants will contain mini M&M’s alongside pieces of peanut, hazelnut or crispy and will be encased in milk chocolate. Cordelia Linacre, ...
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Mentos wants consumers to pass on the message
Mentos is investing £1.6m in what it describes as its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the singles category. Building on the success of last year’s Mentos Say Hello campaign, Complimentos will see every ...
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Cadbury re-runs promotion with Merlin Entertainments
Cadbury and Merlin Entertainments’ partnership offering consumers free tickets for memorable days out this summer is set to roll out across Cadbury chocolate bags for a fourth year. Running throughout the summer, Cadbury promotional chocolate bags will offer a free ticket with every purchase of a full-price adult ticket to ...
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Nestlé Confectionery announces partnership with NOW TV
Nestlé Confectionery has announced it is partnering with online streaming service NOW TV to launch an on-pack promotion. Packs of KitKat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit Pastilles will offer the chance to win a one-month NOW TV Entertainment Pass worth £7.99/€15, with thousands of passes up for grabs ...
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Ferrero launches trade campaign for TicTac
Ferrero is launching a trade campaign to reinforce the sales potential of stocking its core range of flavours. The activity coincides with the brand’s ‘Kiss does summer with Tic Tac’ on pack offer, where consumers can win a holiday to Ibiza via two million promotional packs of its two leading ...
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Mars Wrigley Confectionery brings back Sweet Sundays
Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the eighth year running. The manufacturer’s most successful annual brand activation allows consumers to claim a free cinema ticket when they buy their favourite chocolate and confectionery treats. Promotional codes can be found on or inside ...
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Tic Tac offers Ibiza holiday as competition prize
This summer Tic Tac will be offering consumers the chance to win a holiday to Ibiza, as part of a partnership with radio station, Kiss. Rolling out this month, the competition will look to drive shopper demand for its core range, with the promotion featuring across two million packs of ...
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Cadbury introduces Curly Wurly Squirlies PMP format
Cadbury has launched a new Curly Wurly Squirlies price-marked pack (PMP) format. The £1 PMP sharing bags have been developed to offer consumers a new pack size and help retailers capture shoppers’ attention in store. Mathieu Maggi, brand manager for bitesize at Mondelēz International, explained: “Curly Wurly Squirlies have been ...
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Big Bear rolls out Fox’s Glacier lines in shelf ready cases
Big Bear Confectionery will roll out single facing shelf-ready cases across its core Fox’s Glacier lines to retailers nationwide this month, following a successful trial with the Co-op. The new single facing shelf-ready cases offer an alternative to hanging confectionery and are designed to maximise space where it’s at a ...