All Confectionery articles – Page 2
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News
Mars Wrigley UK uses augmented reality in Maltesers campaign
Mars Wrigley UK has unveiled a new augmented reality (AR) campaign for Maltesers Bunny. The campaign, an extension of last year’s Easter activation, will see Mars Wrigley UK call on consumers to help locate scores of ‘escaped’ Maltesers Bunnies. This year, through Mars Wrigley’s partnership with Snapchat, people ...
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Opal Fruits brought back for a limited period
Mars Wrigley has announced that Opal Fruits are to return to British shops. The treat will be offered in its original flavour format, meaning, that for the first time in over a decade, the public will be able to enjoy both a lemon and a lime treat (the two were ...
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Mentos Gum extends Pure Fresh range with two new flavours
Mentos Gum is extending its Pure Fresh range with the addition of two new fruity variants: Tropical and Cherry. The sugar-free, liquid-centred gum comes in 2g pieces which it says are 30% bigger per piece than its competitors. It comes in a 50-piece bottle with an rrp of £2.25. ...
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Cadbury kicks off new year with Premier League promotion
Cadbury is kicking off the new year by offering shoppers the chance to win a once-in-a-lifetime experience with a Premier League legend. The ‘Find A Shiny, Win A Legend’ promotion runs until March 31 and will also give consumers the chance to get their hands on pairs of Premier League ...
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Box-set binges
With Apple TV+ and Britbox recently joining the likes of Netflix and Amazon Prime, and Disney+ launching next year, there are even more reasons for family and friends to stay in for a night centred around the TV. Matt Collins, trading director at KP Snacks, says: "In the UK, we ...
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Trebor unveils first sugar-free extra Strong variety
Mint brand Trebor has introduced the first sugar-free variety of its Extra Strong brand. Sugar-free Trebor Extra Strong Minis are available now in two pack formats – a 12.6g dispenser pack and a 44.5g 100-mint pot pack. Laura Trampe, brand manager for Trebor, said: “Growth for Trebor is being driven ...
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Mars Wrigley introduces vegan versions of Galaxy
Galaxy has become the first major milk chocolate brand to offer a vegan alternative. The vegan recipe uses hazelnut paste to create the signature characteristics of Galaxy and there are three flavours: smooth orange, caramel and sea salt, caramelised hazelnut. The bars are encased in a widely recyclable ...
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Jelly Belly expands range of Harry Potter products
Jelly Belly, in partnership with Warner Bros Consumer Products, has extended its Harry Potter range in time for Christmas. New products include the Voldemort Wand (made of chocolate, with a spell sheet included), rrp £9.80; the Hogwarts Ticket Chocolate Bar 42g, rrp £4.40; Magical Sweets 59g, rrp £3.07; the Knight ...
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Ferrero brings back Christmas store makeover competition
Ferrero is bringing back its Sparkling Store Makeover competition where one lucky retailer will win a store makeover worth £4,000. Retailers can enter by going to www.yourperfectstore.co.uk/news-insights/blog/win-a-sparkling-store-makeover . Alternatively, retailers can post a video nomination of themselves. Levi Boorer, customer development director at Ferrero, said: “Creating theatre, like the Ferrero ...
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Yule all love these
In the lead up to last Christmas, Quality Street lovers got the chance to fill tins with just their favourite twistwapped chocolates thanks to a ’Choose your favourites’ pop-up at John Lewis department stores. This year, as well as ’Choose your favourites’, shoppers at John Lewis’s flagship London store can ...
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Cadbury launches new mini bar format
Cadbury is introducing a new pack format to its range for convenience in order to respond to growing consumer demand for wellbeing offers through portion control. New Cadbury Dairy Milk Mini Bars, which will be available as single bars in a specially-created counter-top dispenser unit for the convenience channel, are ...
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Perfetti Van Melle launches vegan-friendly Fruitella variants
Perfetti Van Melle (PVM) is launching its first gelatine-free range. The two new Fruittella fruity jelly variants are suitable for both vegans and vegetarians. The jungle-themed jellies sport the vegan approved stamp from the Vegan Society, contain all natural colours and flavours and are gluten free. They are made with ...
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Maltesers announces new creative direction
Mars Wrigley UK has announced a new creative direction for Maltesers – via a new campaign titled ‘Someone Gets It’ – which focuses on the importance of female friendship and the power of an inside joke in bringing friends back together, no matter how long they’ve been apart. The campaign, ...
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Partners develop new Vimto confectionery products.
The UK’s largest confectionery distributor, IB Group, and drinks brand Vimto, have joined forces to create three confectionery products. The Vimto Fizzy Mallow bag launched this month and priced at £1 (RRP) is a value bag for any consumer looking for a fun, fizzy take on the Vimto flavour. The ...
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Inventor Competition launched as first winner is unveiled
Cadbury Dairy Milk Choca-Latte, invented by Callum Clogher, is to become the latest addition to the Cadbury Dairy Milk range after winning a public vote that put him head to head against two other finalists in the brand’s Inventor Competition. The winning flavour, of a mix of coffee cream and ...
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Kinder Chocolate unveils £3.3m media investment
Kinder Chocolate is supporting its the new campaign – entitled A Little, A Lot – with a fully integrated marketing strategy aimed at parents, celebrating special family moments. The campaign kicks off in this month as part of a multi-channel £3.3m media investment. Levi Boorer, customer development director at Ferrero, ...
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Haribo launches Haribo and Maoam Duo Pack for Halloween
Haribo is inviting retailers to ‘Share the Scare’ with its new Halloween exclusive – the Haribo and Maoam Duo Pack. Developed to capitalise on the key seasonal trends, while delivering the ultimate mix of treats, the Haribo and Maoam Duo Pack combines top selling gums and jellies with the category’s ...
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Galaxy Truffles make a comeback as standalone offering
Mars Wrigley UK has announced that Galaxy Truffles are back on the market as a standalone premium offering with a refreshed, contemporary design. Mars Wrigley UK is launching Galaxy Truffles in two formats designed for the popular gifting market: 206g (RRP £4.99) and 329g (RRP £7.49) in response to increased ...
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Nestlé adds new flavours to Munchies range
Nestlé has introduced two new flavours to its Munchies brand in the UK and Ireland this summer. Munchies Chocolate Fudge Brownie and Munchies Cookie Dough will be available in 101g sharing bags, and are the first new Munchies products since 1996. Munchies brand manager Cat Mews said: “We are thrilled ...
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Cadbury marks start of football season with promotion
Cadbury is scoring a hat-trick this summer as it brings back its ‘Match Win’ promotion for a third season starring football legend Thierry Henry. It will build on 2018 campaign, which was Cadbury’s biggest ever on-pack activation. Match Win 2019 will feature on 170 million ...