Cashless payments and telemetry solution provider Nayax is claiming to be the first partner to integrate Visa’s suite of sensory branding cues globally in the latest version of its mobile payment application.
Monyx Wallet was created by Nayax to enable digital payments at unattended automated machines.
The application offers operators of unattended machines the opportunity to market their business and build customer loyalty with branding, virtual coupon cards, advertising and other consumer engagement campaigns for unattended machines.
Monyx Wallet users in 21 countries will be among the first to experience Visa’s sensory branding suite when they buy a product or reload credit on the app using their Visa card.
Visa has developed a branded suite of sound, animation and touch cues. The combination of a sound, vibration and animated Visa logo immediately communicates to consumers that their payment, sometimes done in the absence of a traditional payment card, has been successfully authorised and that the transaction is complete.
“Nayax already enjoys a long-time working relationship with Visa, a world leader in digital payments, and is excited that Monyx Wallet is the first application to incorporate Visa’s suite of sensory branding globally,” said Carly Furman, CEO, Nayax LCC.
“Introducing these new digital representations of the Visa brand into our solutions will give Nayax consumers and operators the assurance they have come to expect when they use Visa.”