All Forecourt Trader articles in January 2007 – Page 2
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News
Car wash pays off
Istobal is celebrating the second anniversary of the launch of its M18+ five-brush rollover car wash, one of which was recently installed at the GH Griffiths, Cowbridge Road Service Station in Bridgend.The machine replaced an old M12 machine and site manager Brett Griffiths, (pictured left with Istobal’s UK sales manager ...
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News
New pack size for camel
Gallaher has 14 outers of its new Camel Subtle 14s to give away. The 14s have been launched to fulfil the lifestyle requirements of modern young adult smokers.Camel is the fifth largest cigarette brand in the world and performs particularly well in urban areas in the UK. Year-on-year sales have ...
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News
Burning issues
Tobacco retailers were already facing a raft of new legislation before the New Year’s Day announcement concerning the raising of the minimum legal age for buying tobacco products from 16 to 18 from October 1. The government’s continuing efforts to coerce more smokers into quitting could also see the introduction ...
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NewsBP’s pump TV a hit on dealer trial site
At-the-pump TV is proving popular with customers at the first dealer site to trial a new service being piloted by BP. Screens have been up and running for a month at the BP Meteor Service Station in Alfreton, Derbyshire - part of the Hockenhull group - as part of ...
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News
HTEC’s big win
HTEC has secured a comprehensive three-year contract with Chevron to provide Chip & PIN maintenance, support and asset management at Texaco-branded sites.The contract covers Chevron’s Chip & PIN payment terminal and PIN pad infrastructure at more than 1,000 sites across the UK, including Northern Ireland.Ray Mackie, chairman of Universe Group, ...
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News
Beefing up Jerky
The Jerky Group has launched new Rocking JC beef steak nuggets, aimed at widening the brand’s appeal. The new product has a softer texture than traditional jerky, making it easier to eat, and the nugget format is thought to be more accessible to consumers, particularly women.Sales director James Newitt says ...
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News
Creme Eggs are back
The return of Cadbury Creme Egg is being supported by a £5m marketing campaign.Outdoor posters form the first part of this year’s promotional push and show giant Creme Eggs crash landing on earth. This will be followed by new Coronation Street advertising, while the eat it ’my way’ TV ads ...
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News
PG monkeys around
PG Tips is backing the launch of new-look packs of tea with an £18m campaign including TV ads starring comedian Johnny Vegas and his knitted sidekick Monkey.Brand owner Unilever is focusing on the health benefits of drinking tea. These will be clearly communicated on packs, which also feature more fresh ...
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News
An ’Air razing’ offer
CarPlan has launched a new range of attention-grabbing novelty air fresheners, called Air Razors.Designed for impulse purchase, the lines are an extension of the Smiley range and feature brightly-coloured fluffy hair extensions. There are four characters, each with individual names to match their personalities - surfer, skater, pinky and punky ...
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NewsNew Year coming of age on tobacco
Forecourt retailers have broadly welcomed the government’s New Year’s Day announcement that the legal age for buying tobacco products will be raised from 16 to 18 from October 1, 2007, saying the higher age limit will be easier to enforce. The reaction comes despite the Association of Convenience Stores (ACS) ...
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News
’Moo’ ads for Skinny Cow
Low-fat ice cream brand The Skinny Cow, made by Richmond, is back on TV this month with a £1.5m campaign that aims to capitalise on demand for healthy products in the new year.Ads will be shown during programmes relevant to the target audience of 16- to 34-year-old women.The Skinny Cow ...
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News
Action stations
the forecourt property market is buzzing with activity at the moment, with competition for sites fiercer than ever and prices spiralling to match. In fact, John Coulling, associate director of motor trade and roadside at Lambert Smith Hampton, describes the market as "on fire" compared to two years ago. For ...
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News
Energy69 gets health boost
Energy69 has been reformulated to appeal to consumers looking for a more healthy boost, using caffeine-rich green tea as a natural stimulant instead of taurine.The still drink also contains guarana, ginseng and multi-vitamins, and is said to combine the health benefits of a fruit juice with the boost of a ...
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NewsIFFE 2007 scores oil company hat trick
Three oil companies will be exhibiting at IFFE 2007 - Gulf Retail is returning to the show while Murco and Pace Petroleum are both new exhibitors.In a glowing commendation for the show, Gulf Retail managing director, Keith Jewers, said IFFE was "the most prestigious show of its kind" and was ...
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News
Coke is it in 2007
Coca-Cola’s plans for early 2007 include new TV advertising for Diet Coke and the return of the popular ’buy a player’ on-pack promotion, as part of its ongoing Football League sponsorship.Kicking off this month, the new promotion gives fans the chance to win a share of a £10m transfer fund ...
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News
News review 2006
January The year started with the aftermath of the Buncefield oil depot disaster and a question mark over whether the terminal would ever be rebuilt. Greenergy International started construction of a £13.5m biodiesel product plant in Humberside.February Fuel supplies were back on track after the final quarter of 2005 dealt ...
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News
ASDA FUELS NEW YEAR PRICE WAR
Asda has sparked a supermarket fuel price war after announcing it would be slashing its diesel price to its lowest level since December 2005.All 167 Asda forecourts across Great Britain and Northern Ireland have from today, (5th January) been selling diesel at 89.9ppl – a cut of 1.5ppl – while ...
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