Morrisons is extending its partnership with Deliveroo so that customers can order groceries from 500 of its Morrisons Daily convenience stores and have them delivered in under 30 minutes.
Convenience remains an important and strongly growing channel for Morrisons and its Morrisons Daily c-stores are located at busy locations across the country, including at forecourts.
The Morrisons Daily offer includes a core convenience range, fresh food to go and selected elements of Morrisons Market Street fresh food, much of which is made and prepared at Morrisons’ own food-making operations. Customers will be able to order from 2,500 fresh, frozen and ambient items for the new on-demand delivery.
Morrisons has been working with Deliveroo since the height of the covid pandemic in April 2020 and the service is already available in circ. 390 supermarkets. In September 2021, Deliveroo also launched its first delivery-only grocery store ‘Deliveroo Hop’ in partnership with Morrisons.
Joseph Sutton, convenience, online and wholesale director for Morrisons, says: “Our partnership with Deliveroo has gone from strength to strength since we first started working together in 2020. Customers tell us how important rapid delivery services are to them and so we’re delighted to be extending the Deliveroo service and making it available from 500 of our Morrisons Daily stores.”
Suzy McClintock, VP of grocery and retail at Deliveroo, says: “We’re excited to expand our partnership with Morrisons to 500 Morrisons Daily stores. We’ve been proud to partner with Morrisons since 2020 and our customers love the convenience of getting fresh groceries delivered to their door on demand, and this extension means even more people across the UK can enjoy that service. We are thrilled to continue bringing more of Morrisons’ range straight to our customers’ homes, including price matching to in-store prices on some of the most popular items.”
Morrisons has circ.1,600 Morrisons Daily convenience stores across the UK, of which around 600 are franchise stores.
