Irish forecourt and convenience retailer Maxol has raised £17,000 with its annual Christmas coffee cup campaign, which ran throughout November and December.
The money raised will be donated to its charity partner Aware NI and brings the total funds now raised by Maxol for Aware to more than £600,000 across the island of Ireland over seven years.
This year’s campaign, Cup of Kindness, was launched to coincide with World Kindness Day on November 13 and ensured that for every cup of Barista Bar hot drink bought at participating Maxol service stations, 10p was donated to Aware NI.
Brian Donaldson, CEO of The Maxol Group, said: “I am delighted to see the success of our Cup of Kindness campaign. Our fundraising for Aware now goes well beyond £600,000 and I’d like to thank our customers, retailers and staff who have continued to support this campaign with their kindness and generosity. By simply buying a hot drink we can provide vital funds that we know will have a real and lasting impact for Aware NI and everyone they help across Northern Ireland.”
Clare Galbraith, head of fundraising at Aware, said: “We’re so grateful to have been a part of this hugely successful campaign once again. Thank you to everyone at Maxol for this fantastic donation to help us continue our work to improve the lives of people with depression, anxiety and bipolar disorder.”