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Launch programme for Kettle & More

Merril Boulton ·

Kettle returns to TV ithis month with a series of adverts launching its new range, Kettle & More. which brings together the brand’s hand-cooked chips paired with real slices of sweet potato, beetroot and apple all seasoned with real food ingredients.

Each advert highlights one of the range, and brings to life the real food ingredients by showcasing the seasoning and fruit and veg slices, and the flavour combinations they were inspired by.

Launched last month, the new Kettle & More range includes Kettle Chips with Apple Slices and Norfolk Pork Sausage seasoning; Kettle Chips with Sweet Potato Slices and Smoked Chipotle & Crème Fraiche seasoning; Kettle Chips with Beetroot Slices and Goat’s Cheese & Caramelised Onion seasoning. They will be available in a 100g sharing bag format and a RRP of £2.29.

The latest TV campaign from Kettle marks over £5 million of ATL investment over the past 18 months. The range launch is being supported by social media activity, large-scale consumer sampling including Hello Fresh and Craft Gin Club, as well as PR and influencer outreach, all designed to target a large but relevant audience.

Senior brand manager Kizzy Beckett said: “We’re really excited to be launching Kettle & More with this series of adverts. The ads do a great job of communicating the genuinely innovative proposition, and bringing to life our real food credentials. We’re confident that the adverts, alongside a targeted and contextual media plan, will drive awareness and trial of this fantastic range.”

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RegionDieselLPGSuper ULUL
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