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Coca-Cola celebrates launch of energy drink

John Wood ·

To celebrate the arrival of Coca-Cola Energy, a new multi-million-pound fully integrated campaign has been launched.

The campaign includes a partnership with Spotify that will allow listeners to enjoy a sponsored ‘energy boosted’ playlist and more than 300,000 samples will be given out at festivals across the country to keep people energised throughout the summer.

To highlight how Coca-Cola Energy is bringing energy to people leaving work, the campaign will also target commuters through:

• Full motion digital escalator panels in London tube stations;

• Large digital screens in 50 iconic sites and commuter hubs across Great Britain;

• Over 6,000 additional panels and adverts on over 1,500 busses across the country; and

• Free samples given out in commuter hubs and stations.

The campaign, which has been led by creative agency Ogilvy, also includes a new TV commercial for VOD running this month.

The first energy drink released under the Coca-Cola brand, Coca-Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and contains no taurine. Coca-Cola Energy hit stores earlier this month and is available in 250ml cans and in two variants – with and without sugar.

The campaign is part of a wider pan-European campaign from Coca-Cola being rolled out across Europe this month.

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Weekly retail fuel prices: 20 January 2020
RegionDieselLPGSuper ULUL
East133.4167.40141.10128.52
East Midlands132.93141.67128.44
London133.0565.90142.23128.80
North East131.55139.57126.67
North West132.1066.90140.54127.58
Northern Ireland129.82134.61125.46
Scotland132.65139.08127.50
South East133.80141.93129.03
South West132.9567.90139.13128.12
Wales132.1064.90137.03127.13
West Midlands132.7866.57142.07128.26
Yorkshire & Humber131.9963.90141.14127.34

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