A new advertising campaign from Jet shines a spotlight on the people – both staff and customers – who can be found at its filling stations.

The firm’s 2025 edition of its long-running ‘Keep on Moving’ campaign features a theatrical set that rotates to reveal a series of customer and staff interactions at a Jet forecourt.

Designed to celebrate “the people and retailers who keep communities moving and drivers refuelled and recharged”, the advertisement was brought to life by professional set designers and was physically created, rather than being left to CGI or AI.

The three scenes revealed as the set rotates comprise a mother and child stopping off at a Jet forecourt on the school run; a group of friends off on a road trip; and a small business owner filling up their florist’s van, with each scene complemented by a member of staff assisting the customers.

The campaign is designed to shine “a light on the human face of Jet”, and features the strapline ‘For every journey, there’s a Jet’.

Áine Corkery, UK brand manager for Jet owners Phillips 66, comments: “This campaign shines a spotlight on the journeys we enable, the communities we’re part of, and the everyday customers who visit our sites.”

The advertisement will run for four weeks across the video-on-demand services from ITV, Sky, Channel 4, as well as social media. 

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