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The first electric routes in the UK to be introduced this year after a trial in Germany

Mars is partnering with Einride, an electric truck manufacturer, to bring a fleet of 300 electric trucks to its European network by 2030, a move the confectionery to petfood giant says will reduce its road transport emissions by 10% a year.

The first electric routes in the UK will be introduced this year after a trial in Germany, which has already begun, with four high-power truck charging points installed at its German petcare sites. The two companies also plan to pilot autonomous, or driverless, deliveries in 2025.

Barry Parkin, chief procurement and sustainability officer at Mars, says the partnership is a “great example of how we collaborate and leverage our scale to drive action and real change today – providing long-term value and impact while setting the stage for a brighter and more sustainable tomorrow”.

Mars, Incorporated, which is behind brands such as M&Ms, Whiskas, and Dove soap, says the introduction of electric transport networks forms part of its commitment to reach net zero emissions by 2050, including a target to cut carbon emissions in half across its “full value chain” by the end of the decade.